72nd Street 2016 new brand strategy media conference
2016, bingshen year of the monkey, let the great sage return!
In the early stage, a series of online applications - "the birth of the monkey, the big disturbance in the heavenly palace and the foot of the Wuzhi Mountain" warmed up the press conference and made a momentum for the return of the great sage, vividly demonstrating the development and changes of 72st street in the past eight years.
At 3:00 p.m. on March 4, the media conference on brand strategy of 72st street was successfully held on the 99th floor of Guangzhou Four Seasons Hotel (meaning that 72st Street occupies the commanding height, laughing against the difficulties of 9981, and is about to usher in a sunny day in 1999). The guests attending the event included Mr. Zhou Ming, President of 72nd Street; Mr. Yi Zhengwei, vice president of 72nd Street; Mr. Yuan Qi, founder of Lingxiu (China) brand consultant; Prof. Jay Rutherford, Professor of Bauhaus University in Weimar, Germany; Mr. Zhuang Chen, fashion gourmet; Mr. Wang Guoan, chairman of Korean cosmetics
The scene of the press conference was full of auspicious clouds and warm atmosphere.
At the meeting, Mr. Zhou Ming, the president of 72nd Street, explained to you the mental road and development process of building the brand of 72st street since 2008. The brand is famous in the industry for "changeable innovation", which coincides with sun Dasheng's 72 change culture.
Mr. Yuan Qi, founder of Lingxiu (China) brand consultant, as the general consultant of 72 Street brand, from positioning strategy to visual landing integration positioning design, based on Traut strategy and Rhys strategy, from the perspective of mind, sorts out the development process of 72st street in the past 8 years, Re launch the image of Monkey King with brand in consumers' minds, awaken the memory of monkey king in consumers' minds, formulate the systematic strategic development direction of 72st street in the next three years, and cooperate with German consulting team to help brand listing with professional details and international vision.
At the same time, on the basis of the strategy, Lingxiu (China) brand consultant connects the 72nd Street with the post-80s generation, shaping the mascot of 72th street, the "Monkey King" around you. Next, with the positioning strategy as the core, extend the "journey to the west" culture around 72nd Street, shape the image of visual hammer, and launch a series of brand strategy matching around the strategy to improve the overall brand image.
This cooperation can be described as a strong alliance, laying a solid foundation for the future development of 72 Street brand.
We have reason to believe that 72 Street will open up a new height of brand strategy with the posture of "great sage returning", and will surely achieve rapid development in the next few years. Let's wait and see!