领秀又又又拿奖啦!



2020两岸农业文创云上高峰论坛暨第二届“丽水山耕奖”农业文创大赛颁奖典礼,于11月5日在浙江丽水市举办。来自两岸农业文创业界的704件作品报名参赛,角逐两大类共五个奖项。作品充分展现了时代风潮与文化自信,两岸农业文创界知名专家学者跨越海峡,激情纵论农业文创与农村未来。


丽水山耕奖被誉为两岸农业文创设计“奥斯卡”。领秀设计的晨晖原浆,荣获丽水山耕农业文创大赛优秀奖






晨晖原浆源自鄱湖晨晖农场,采用优质大米,以传统工艺酝酿而成,农场聘请当地具有几十年传统酿造工艺经验的酿酒老师傅,坚持用传统工艺酿酒。包装设计运用传统菜篮子及当地传统蓑衣元素,隐喻传统工艺、古法酿造, 体现天然古朴、历久弥香的产品价值。






全国首创的“丽水山耕奖”农业文创大赛切合当下乡村振兴工作热点,受到了两岸业界的高度关注和参与。





台湾中华文经发展协会理事长、浙江省丽水市政府乡村振兴首席专家蒋世杰点评大陆文创包装作品





台北故宫博物院文创部总经理何春寰点评作品


本次活动由浙江大学CARD中国农业品牌研究中心指导,长寿之乡绿色发展区域合作联盟主办,《包装&设计》杂志社、台湾艺术创生文化基金会、台湾包装设计协会、台湾高雄文化设计发展协会、台湾台南市美术设计协会、中华农旅文创融合发展协会和“丽水山耕”品牌研习协会协办。





The 2020 cross strait agricultural culture and innovation cloud Summit Forum and the award ceremony of the second "Lishui mountain farming Award" agricultural cultural and creative competition were held in Lishui City, Zhejiang Province on November 5. 704 works from the cross-strait agricultural cultural and entrepreneurial circles signed up for five awards in two categories. The works fully show the trend of the times and cultural confidence. Famous experts and scholars in the Agricultural Cultural and creative circles across the Taiwan Strait are passionate about Agricultural Cultural Innovation and rural future.


Lishui mountain farming award is known as the "Oscar" of Agricultural Cultural and creative design on both sides of the Taiwan Strait. Chenhui original pulp designed by leader show won the excellent award of Lishui mountain farming agricultural cultural innovation competition.


Chenhui original pulp is originated from Chenhui farm of Pohu lake. It is brewed with high-quality rice by traditional technology. The farm employs local brewing masters with decades of experience in traditional brewing technology to make wine with traditional technology. The packaging design uses traditional vegetable basket and local traditional coir raincoat elements to metaphor the traditional technology and ancient brewing method, reflecting the product value of natural simplicity and lasting fragrance.


Guided by the card China agricultural brand research center of Zhejiang University and sponsored by the green development regional cooperation alliance of longevity town, this activity is sponsored by packaging & Design magazine, Taiwan art creation culture foundation, Taiwan Packaging Design Association, Taiwan Kaohsiung Cultural Design Development Association, Tainan Art Design Association, China Agricultural Tourism Cultural Innovation Integration Development Association and Lishui mountain farming Co organized by brand study association.








领秀又又又拿奖啦!



2020两岸农业文创云上高峰论坛暨第二届“丽水山耕奖”农业文创大赛颁奖典礼,于11月5日在浙江丽水市举办。来自两岸农业文创业界的704件作品报名参赛,角逐两大类共五个奖项。作品充分展现了时代风潮与文化自信,两岸农业文创界知名专家学者跨越海峡,激情纵论农业文创与农村未来。


丽水山耕奖被誉为两岸农业文创设计“奥斯卡”。领秀设计的晨晖原浆,荣获丽水山耕农业文创大赛优秀奖






晨晖原浆源自鄱湖晨晖农场,采用优质大米,以传统工艺酝酿而成,农场聘请当地具有几十年传统酿造工艺经验的酿酒老师傅,坚持用传统工艺酿酒。包装设计运用传统菜篮子及当地传统蓑衣元素,隐喻传统工艺、古法酿造, 体现天然古朴、历久弥香的产品价值。






全国首创的“丽水山耕奖”农业文创大赛切合当下乡村振兴工作热点,受到了两岸业界的高度关注和参与。





台湾中华文经发展协会理事长、浙江省丽水市政府乡村振兴首席专家蒋世杰点评大陆文创包装作品





台北故宫博物院文创部总经理何春寰点评作品


本次活动由浙江大学CARD中国农业品牌研究中心指导,长寿之乡绿色发展区域合作联盟主办,《包装&设计》杂志社、台湾艺术创生文化基金会、台湾包装设计协会、台湾高雄文化设计发展协会、台湾台南市美术设计协会、中华农旅文创融合发展协会和“丽水山耕”品牌研习协会协办。





The 2020 cross strait agricultural culture and innovation cloud Summit Forum and the award ceremony of the second "Lishui mountain farming Award" agricultural cultural and creative competition were held in Lishui City, Zhejiang Province on November 5. 704 works from the cross-strait agricultural cultural and entrepreneurial circles signed up for five awards in two categories. The works fully show the trend of the times and cultural confidence. Famous experts and scholars in the Agricultural Cultural and creative circles across the Taiwan Strait are passionate about Agricultural Cultural Innovation and rural future.


Lishui mountain farming award is known as the "Oscar" of Agricultural Cultural and creative design on both sides of the Taiwan Strait. Chenhui original pulp designed by leader show won the excellent award of Lishui mountain farming agricultural cultural innovation competition.


Chenhui original pulp is originated from Chenhui farm of Pohu lake. It is brewed with high-quality rice by traditional technology. The farm employs local brewing masters with decades of experience in traditional brewing technology to make wine with traditional technology. The packaging design uses traditional vegetable basket and local traditional coir raincoat elements to metaphor the traditional technology and ancient brewing method, reflecting the product value of natural simplicity and lasting fragrance.


Guided by the card China agricultural brand research center of Zhejiang University and sponsored by the green development regional cooperation alliance of longevity town, this activity is sponsored by packaging & Design magazine, Taiwan art creation culture foundation, Taiwan Packaging Design Association, Taiwan Kaohsiung Cultural Design Development Association, Tainan Art Design Association, China Agricultural Tourism Cultural Innovation Integration Development Association and Lishui mountain farming Co organized by brand study association.