June 20, 2016, a day to celebrate. On this day, the brand-new image store (Book Shopping Center) of 72st Street opened grandly, ushering in a new course of brand development. Continuing the strategy of "Dasheng's return" released in early March, the opening of the business closely revolves around the theme of "Dasheng calls you to eat". On the occasion of the 8th anniversary of 72nd Street, it shows a brand-new brand image and personalized dining experience, thanks and gives back to customers.
The brand-new image store is full of the atmosphere of the journey to the West. The lovely head portrait of the sage, the modern golden cudgel and the lighting of Xiangyun make customers feel the "journey to the west" by themselves and are deeply loved by customers.
At 11:00 a.m. on that day, Mr. Zhou Ming, President of 72nd Street, and Mr. Yuan Qi, brand positioning Strategic Consultant of 72st street, were interviewed by reporters from red food website and authoritative platforms, and gave interactive answers to the brand culture of 72st street.
Mr. Zhou Ming talked about the trend of "entertainment in the catering industry". The brand of catering industry needs to establish strong relationship with users. The origin is product experience, and the destination is brand experience. Based on product experience, the entertainment of brand experience can be realized. At the same time, Mr. Yuan Qi, founder of Lingxiu (China) brand consultant, pointed out that the return of 72 street to the image of Monkey King is the aspiration of the people, the continuation of brand equity, and the existing cognition of customers' minds. He always stands in the third party's mind to create a strong brand differentiation of 72 street.
With the sound of journey to the West music, the noise inside and outside the shop is rising one after another, "Da Sheng" comes! At this time, the crowd was surging, and there were long queues inside and outside the store. The arrival of Da Sheng pushed the atmosphere of the scene to a climax. Sun Dasheng, carrying his childhood memory, became the focus of the customers on the spot. He interacted with the customers on the spot and took a group photo as a souvenir, and distributed VIP tickets for 72nd Street.
Later, "Sun Dasheng" and Mr. Zhou Ming, Mr. Yi Zhengwei, Mr. Yuan Qi, the brand consultant of Lingxiu (China), and Mr. Wang Guoan, chairman of the post Han Dynasty, unveiled the image of the brand mascot of 72st street together with a pose and a group photo.
Finally, the media reporter specially interviewed several customers who came to dinner.
According to the interview, the customers present were deeply impressed with the new store and had a high degree of favor. A customer said: "a few years ago, there was Monkey King on 72nd Street, but it was gone. Today I see it again and feel very kind. The store now feels much better than the old one. "
72 Street brand new image store opened, let 72 street stand at the brand new starting point again, return to China's western travel culture, return to the customer's mind, open a new journey of brand development.
72 street with a new attitude, a higher brand strategic vision, will be able to establish a new benchmark of Chinese fast food with its own characteristics!