At the invitation of Wang Cen, partner of Sequoia Capital China fund, Yuan Qi, chairman of Lingxiu (China) brand consultant, incarnated as "teacher yuan" and parachuted to the black horse camp in Beijing to conduct orientation teaching in black horse laboratory.
Black horse camp is the first comprehensive entrepreneurship acceleration course in China, which is committed to providing practical courses and acceleration services for entrepreneurs in the rapid development stage. Since its formal establishment in September 2010, as the Huangpu Military Academy for Chinese entrepreneurs, the black horse camp has a total of 1685 entrepreneurs, and nearly 600 well-known entrepreneurs, investors, experts and scholars have accelerated the empowerment of entrepreneurs The black horse student enterprises are listed in the domestic and foreign capital markets, and more than 100 champion enterprises in the subdivision field stand out.
The students of black horse laboratory covered the Post-70s and post-90s enterprises, focusing on healthy food, beverage, wine, beauty and cultural creativity. Mr. Yuan shared the theme course of "how to win the competition" to entrepreneurs from all walks of life.
It is said that positioning theory is easy to understand and wrong to use. What makes the students respond warmly to Mr. Yuan's positioning speech? The answer is - actual cases. After 20 years of positioning strategy and visual landing experience, Mr. Yuan has summed up a unique hammer theory to help brands impress customers in a word and remember brands in a flash.
From positioning theory to language nail and visual hammer, Mr. Yuan emphasized learning war from war. Through a series of practical cases, this paper introduces in detail how to win the competition for the brand with the brand positioning strategy and visual landing for so many years.
After the case sharing, there was also the on-the-spot scoring link for the case. The students gave full marks to the actual cases of Mr. Yuan.
The original three-and-a-half-hour course was postponed to five and a half hours. Although very tired, but Mr. Yuan said that tired is nothing, can help everyone is what he expected. Especially during the epidemic period, we should unite and learn from each other.
At the end of the course, half of the students said that they would like to invite Mr. Yuan to do consulting design. The enthusiasm of the students can be seen.
2020 is a special year. Through the sharing of this course, we can see entrepreneurs' desire for growth and breakthrough. As a consulting and design company focusing on positioning strategy and visual landing, it will continue to lead more Chinese enterprises to win the competition in the future. Because - choose the leader and become the leader!