8月21日
受红杉资本中国基金合伙人王岑的邀请，领秀（中国）品牌顾问董事长袁奇化身“袁老师”，空降北京黑马营，来到黑马实验室进行定位授课。
黑马营是中国最早开设的综合性创业加速课程，致力于为处于快速发展阶段的创业者提供实战课程与加速服务，自2010年9月正式创立至今，黑马营作为中国创业者的黄埔军校，累计1685位创业者入营，近600余位知名企业家、投资人、专家学者为创业者加速赋能，11家黑马学员企业在国内外资本市场上市，超百家细分领域冠军企业脱颖而出。
本期黑马实验室学员覆盖了70后-90后企业，以健康食品、饮料、酒类、美妆、文化创意为主，袁老师向来自各行各业的企业家分享了《赢得竞争的打法》的主题课程。
都说定位理论一听就懂，一用就错，是什么让学员们对袁老师的定位演讲反响热烈？答案就是——实战案例。二十年的定位战略和视觉落地经验，袁老师总结出独特的钉锤理论，帮助品牌一句话打动顾客，一瞬间记住品牌。
从定位理论到语言钉和视觉锤，袁老师特别强调从战争中学习战争。通过一个个自身的实战案例，详细介绍了这么多年来用品牌定位战略及视觉落地为品牌赢得竞争的打法。
案例分享之后，还有现场为案例打分环节，学员们对袁老师的实战案例纷纷给出满分的评价。
原本三个半小时的课程延迟到了五个半小时。虽然很累，但袁老师表示，累点不算什么，能帮到大家才是他所期望的。特别是疫情期间，要互相抱团、互相学习。
课程结束后，现场有一半的学员表示，接下来要邀请袁老师做咨询设计。学员们的热情可见一斑。
2020年是个特殊之年，通过这次课程的分享，让我们看到了企业家对于增长和突围的渴望。作为专注定位战略和视觉落地的咨询设计公司，未来，必将继续引领更多中国企业赢得竞争。因为——选择领秀，成为领袖！
August 21st
At the invitation of Wang Cen, partner of Sequoia Capital China fund, Yuan Qi, chairman of Lingxiu (China) brand consultant, incarnated as "teacher yuan" and parachuted to the black horse camp in Beijing to conduct orientation teaching in black horse laboratory.
Black horse camp is the first comprehensive entrepreneurship acceleration course in China, which is committed to providing practical courses and acceleration services for entrepreneurs in the rapid development stage. Since its formal establishment in September 2010, as the Huangpu Military Academy for Chinese entrepreneurs, the black horse camp has a total of 1685 entrepreneurs, and nearly 600 well-known entrepreneurs, investors, experts and scholars have accelerated the empowerment of entrepreneurs The black horse student enterprises are listed in the domestic and foreign capital markets, and more than 100 champion enterprises in the subdivision field stand out.
The students of black horse laboratory covered the Post-70s and post-90s enterprises, focusing on healthy food, beverage, wine, beauty and cultural creativity. Mr. Yuan shared the theme course of "how to win the competition" to entrepreneurs from all walks of life.
It is said that positioning theory is easy to understand and wrong to use. What makes the students respond warmly to Mr. Yuan's positioning speech? The answer is - actual cases. After 20 years of positioning strategy and visual landing experience, Mr. Yuan has summed up a unique hammer theory to help brands impress customers in a word and remember brands in a flash.
From positioning theory to language nail and visual hammer, Mr. Yuan emphasized learning war from war. Through a series of practical cases, this paper introduces in detail how to win the competition for the brand with the brand positioning strategy and visual landing for so many years.
After the case sharing, there was also the on-the-spot scoring link for the case. The students gave full marks to the actual cases of Mr. Yuan.
The original three-and-a-half-hour course was postponed to five and a half hours. Although very tired, but Mr. Yuan said that tired is nothing, can help everyone is what he expected. Especially during the epidemic period, we should unite and learn from each other.
At the end of the course, half of the students said that they would like to invite Mr. Yuan to do consulting design. The enthusiasm of the students can be seen.
2020 is a special year. Through the sharing of this course, we can see entrepreneurs' desire for growth and breakthrough. As a consulting and design company focusing on positioning strategy and visual landing, it will continue to lead more Chinese enterprises to win the competition in the future. Because - choose the leader and become the leader!
